Bobbie Carlton
FounderInnovation Women, Innovation Nights, Carlton PR & Marketing
Member Since March 2018
Skills
About
Bobbie Carlton, founder of Carlton PR & Marketing, Innovation Nights and Innovation Women, is an award-winning marketing, PR and social media professional. In 2008, she started her own company…the first one. Carlton PR & Marketing is a boutique agency servicing a wide variety of technology startups and small companies. Innovation Women is an online “visibility bureau” helping drive visibility for entrepreneurial, technical and innovative women through speaking engagements. Mass Innovation Nights (MIN) is a social media powered new product showcase. MIN has launched more than 1500 new products which have received a combined $4+ billion in funding. In 2010 she was called one of the “Ten Bostonians who have done the most for the startup community”, and in 2011 she was a recipient of a Mass High Tech All-star award. In 2015 she was named a Boston Business Journal Woman to Watch. In 2017 she was named a PR Gamechanger by PR News. In 2018 she was named one of Boston's 50 on Fire. Carlton has more than 35 years of experience in public relations and marketing, including stints as the head of global PR for large public companies like Cognos and PTC, the head of marketing for a girl brand focused on positive role models for tweens, and work with various agencies in the Boston market. Follow Bobbie on Twitter as @BobbieC @WomenInno @MassInno or @CarltonPRM
Bobbie Carlton
Published content
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Most conferences issue a call for speakers that let you know the topics organizers need addressed. Is one of those a topic you could cover?
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Public speaking at industry conferences and events is a great way to advance your career.
expert panel
It might be a business leader’s instinct to focus on acquiring new customers in order to grow their company. However, not only is it far cheaper to retain existing customers, there’s a high probability of making another sale to someone who has bought your product or service before. I have years of experience in banking, startups, venture capital, and currently, marketing at a specialty pharmaceutical company, and I can attest to the importance of building a loyal client base in all those sectors. To help leaders in the online commerce space, I asked the experts of Forbes Business Council E-Commerce Group, a community I lead, to share their top customer retention strategy.
expert panel
While women make up more than half of today's workforce, only a fraction hold senior and executive positions. So, how can we combat some of these unseen barriers? As a woman in leadership myself, a corporate consultant and a psychotherapist, I've learned that we benefit a lot from authentic relationships in both our personal and business lives. They pave the way to knowledge sharing, career advancement and fulfillment. To help like-minded individuals, I ask other women leaders in Forbes Business Council Women Executives Group, a community I lead, to share the invaluable advice they received that helped catapult them into success.
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Public speaking does more than just elevate you in the eyes of your manager and senior executives. Your presence on stage at conferences and events can also affect your industry reputation.
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Know what you want to say. Review the questions or topics ahead of time, but treat it like a conversation.
Company details
Innovation Women, Innovation Nights, Carlton PR & Marketing
Company bio
I own three companies - Carlton PR & Marketing (CPRM), Innovation Nights new product showcases, and Innovation Women. Innovation Women is an online self-service "visibility" bureau designed to get more entrepreneurial, technical and innovative women onstage at industry conferences and events. We help event managers, from the largest industry conferences to the local meetups, become more inclusive and gender-balanced. Speaking engagements help drive the perception of women as credible industry thought leaders and provide the visibility needed to grow businesses and careers. Innovation Nights is a social media powered new product showcase and networking event. Every month we help launch at least 10 new products and we get the local community involved to help drive visibility. We've helped launch more than 1500 new products which have received more than $4B in funding. Carlton PR & Marketing is a boutique integrated marketing and PR firm. We work with a variety of companies in a variety of industries on PR, social media marketing, content creation and strategies, and marketing programs. In addition, in the summer of 2020, I bought two additional companies: MySpeakerLeads and Lioness Magazine.