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Kathy Klotz-Guest
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Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv Paperback – September 13, 2016

by Kathy Klotz-Guest (Author)
4.2 4.2 out of 5 stars 54 ratings
See all formats and editions
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Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying "Stop Boring Me!" You cannot connect meaningfully with your audience if you bore them. There's just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human.

The good news: it doesn't have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don't worry - this is not about theatricality, so you don't have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page - or business stage, if you like - can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it's focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh, human and engaging way that makes you and your audience say "aww yeah!"

The first half of the book centers on how to use key improv concepts to craft and tell better stories for sales, social media, articles, presentations, content, and other story-related contexts. The second half of the book is all about innovating massively creative marketing ideas for products, content, campaigns, customer service, sales processes, you name it. While this book was written primarily for marketing people who have to create content, tell stories, make presentations; anyone in the idea-generation business (and who isn't) can use the tips in this book. Whether you are in marketing, sales, HR, product or customer service, these exercises will help you innovate and unleash more creative awesome into your work. Here is to more idea orgasms for you and your audience.

Previous page
  1. Print length
    196 pages
  2. Language
    English
  3. Publisher
    Keeping It Human
  4. Publication date
    September 13, 2016
  5. Dimensions
    6 x 0.42 x 9 inches
  6. ISBN-10
    1684191092
  7. ISBN-13
    978-1684191093
  8. See all details
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Product details

  • Publisher ‏ : ‎ Keeping It Human (September 13, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 196 pages
  • ISBN-10 ‏ : ‎ 1684191092
  • ISBN-13 ‏ : ‎ 978-1684191093
  • Item Weight ‏ : ‎ 9.4 ounces
  • Dimensions ‏ : ‎ 6 x 0.42 x 9 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 54 ratings

About the author

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Kathy Klotz-Guest

Kathy Klotz-Guest

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Kathy Klotz-Guest, MA, MBA, MLA, is a business storytelling strategist, author, speaker, and comedian. Founder of Keeping it Human, her mission is to help organizations turn jargon-monoxide into compelling business stories, abolish boring marketing, and uncover boldly creative ideas for marketing content, products, branding and more. She calls them idea orgasms!

A podcaster (Keeping it Human’s Improvised Marketing Show), stand-up comic and improviser, Kathy has written two other short books on humor, content, and storytelling (The Executive’s Bedtime Guide series) in addition to Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.” Her work has been published in Convince and Convert, Business of Story, Marketing Profs, Ragan.com, PR Daily, Business2Community, and CustomerThink. Her 7-year-old is still her favorite audience to make laugh.

Customer reviews

4.2 out of 5 stars
4.2 out of 5
54 global ratings
F is for FUN!!
5 Stars
F is for FUN!!
I had a blast reading this book, AND I learned a lot about how to actually engage with humans, free of the boring, overdone jargon that so many in the business world are slinging, especially in boardrooms and office cubicles.Idea orgasms galore (I think that's what actually makes this book so unique and so much FUN!)!!Now, I have an entirely new language and a way of conveying my message and those of my clients, since reading this book.Highly recommended.Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv
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Top reviews from the United States

Melissa Dinwiddie
5.0 out of 5 stars A must-read for anyone in business
Reviewed in the United States on February 22, 2024
Verified Purchase
There are a zillion books out there on creating better content, and a growing body of books on improv. Kathy has cracked the code on how the two fit together in this brilliant book. You’ll came away inspired, with an arm full of ideas to try, and laughing! A must-read.
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Mike Ganino, Author - Company Culture for Dummies
5.0 out of 5 stars Practical, Pragmatic, and Playful
Reviewed in the United States on December 19, 2016
Verified Purchase
A genius find for folks looking to punch up their communications, marketing, and overall customer approach.

There are lots of books about applying improv to business -- and I've read most of them.

I've never found with such practical, easy-to-implement strategies as Kathy's book. You can't use the excuse of being confused, unsure, or lost on what to do next when it comes to creating more compelling content and programs for your customers -- Kathy's book has the cure.
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Brent Darnell
5.0 out of 5 stars Improve your marketing
Reviewed in the United States on October 11, 2016
Verified Purchase
Right on approaches, practical applications of improv, step-by-step instructions, and great stories. What more do you need to ignite your marketing?
One person found this helpful
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J S Gilbert
5.0 out of 5 stars This Book Is a Whole Lot Better Than I thought it Would Be!
Reviewed in the United States on September 29, 2016
To be completely honest Kathy is a friend. So I probably would have given her a decent review anyway. Knowing her, I expected this to be a good book - maybe even a very good book, but having read the whole thing, I will tell you it's better than very good. Now, I'm also an improviser and have been for years and I know that some people might remember the big Improv/ Business push back in the early 90's. I was part of it, where we went to companies and had people fall backwards doing trust exercises, blah, blah, blah. Fast forward and what Kathy has done is, in very easy to digest terms, or as she puts it, avoiding "jargon monoxide", she has put a ton of meat in this sandwich, which is far more about ways to make yourself, your marketing, your call-to-action(s), brainstorming, relationships, etc., exciting, relevant, and effective. Her "Story Spine" approach is pretty amazing, as is the way she has taken a number of elements from improv and presented them in ways that are both easy to explore, but also will enrich your communications. One of the games she mentions, "What Happens Next" is very similar to a game I have shown people which can increase mindfulness and being in the moment. Other tools she offers, such as Object Reinvention and 50 Titles in 5 Minutes are brilliant approaches that don't require a person to be brilliant. Which might be the best part of this book; I don't think anybody has to be exceptional or bust their ass to get some decent results from following Kathy's advice. In fact, the games often work best when you turn your brain off a little and don't place boundaries on your thinking. There's a lot here that I've been a proponent of in my own work, like Keeping It Human; Social media working best when we're social and willing to have conversations. I love one of her quotes which is about making your client's client look good, which is something I've been about for most of career in advertising and business problem solving. Excuse me if I'm coming off as too much of a Kathy Klotz- Guest Fanboy, but as I said, I didn't expect this book to be this good. Along with books like Robert Cialdini's "Influence", Bryan Kramer's "Shareology" and Brian Solis book, "X", "Stop Boring Me" will be another title that I whole heartedly recommend. I hope you enjoy it and get benefit from it.
2 people found this helpful
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Jacquie
5.0 out of 5 stars No buts about it......
Reviewed in the United States on September 28, 2016
This is the book that will transform Marketing as we now know it.

Kathy Koltz-Guest has created a new and provoking resource book on Marketing. And yes, this book is filled with examples of what to do, and what not to do, and why. In addition to the examples there are numerous exercises that will help the traditional Marketer to move outside the box to create content their audience will never forget.

Presentations can, and many times are, boring and actually end up doing the exact opposite of what the presenter is trying to achieve. How many of remember anything about a poorly designed and boring presentation? Those boring presentations become our "well that is two hours I will never get back" lasting memory....long forgotten will be the product/service was supposed to "wow" us.

Klutz-Guest provides a clear path for those willing to be risk takers and relearn how to engage their audience, while performing magic for their customers. She also clearly demonstrates through examples how to look beyond the obvious to find the core components of the marketing needs clients have (and many times the clients themselves are confused as to their own needs, or what their core service is).

When Klutz-Guest writes "You can't have a great story without talking about people," she is identifying one of the key problems today with Marketing. Yes, you can tell a story about a product, a process or a service, and it will be just that, a story. To create a really GREAT story one must bring in the human element, and that is what becomes memorable. This book describes in detail how to craft the great story, how to gather ideas, how to encourage others to bring their top game to the process and how to help clients see their true needs.

Last, but oh so far from being least, this book is written in an engaging style that allows the reader to pause and take in each and every point being made. If you are wanting to become a top notch Marketing Professional, this is the book that will take you from the boring to the amazing.
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Bruce Langevin
4.0 out of 5 stars Never be boring again!
Reviewed in the United States on September 29, 2016
As a speaker, blog author, and presenter, I am keenly aware of the need for good content that engages and informs. I sadly have sat through many a boring presentation or read and found Kathy's book a breath of fresh air! Practical to the point and easy to implement advice makes this a recommended read!
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Top reviews from other countries

Pallab
5.0 out of 5 stars Must read for Marketers !!!
Reviewed in India on October 18, 2017
Verified Purchase
To my fellow marketers, this book offers superb insights for growing better and effective advertising and marketing content by applying the essential concepts of improvised comedy.

As you may anticipate, reading it is fun; the text is full of pleasing stories as well as spot-on examples. The ideas will help you create marketing content that resonates in a world of content glut. This book has inspired me to fine-tune my storytelling and embrace imperfection and humor.

Thank you, Kathy Klotz-Guest for making marketing - entertaining, applicable, and human.
Customer image
Pallab
5.0 out of 5 stars Must read for Marketers !!!
Reviewed in India on October 18, 2017
To my fellow marketers, this book offers superb insights for growing better and effective advertising and marketing content by applying the essential concepts of improvised comedy.

As you may anticipate, reading it is fun; the text is full of pleasing stories as well as spot-on examples. The ideas will help you create marketing content that resonates in a world of content glut. This book has inspired me to fine-tune my storytelling and embrace imperfection and humor.

Thank you, Kathy Klotz-Guest for making marketing - entertaining, applicable, and human.
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