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Bella Rushi
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The Innovative Executive: Leading Intelligently in the Age of Disruption Hardcover – May 17, 2022

by Bella Rushi (Author), Magnus Penker (Foreword)
4.6 4.6 out of 5 stars 41 ratings
See all formats and editions
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In The Innovative Executive, Bella Rushi helps business leaders react to ever-changing environments with flexible thinking and adaptability to create work cultures that thrive on innovation, risk-taking, and creativity.

Every executive knows that smart innovation is essential for success. But how do you create new growth strategies and address old business models that are at risk due to competition, global epidemics, or other drastic changes in the marketplace? Today, many companies don’t know how to select the “right projects” to pursue new growth opportunities. They struggle to find the best market opportunities and can’t decide how to efficiently allocate resources for R&D. Meanwhile, new and old competitors alike are disrupting the marketplace in dismaying ways. How do you innovate and win in today’s fast-moving business climate?

In The Innovative Executive, internationally renowned Bella Rushi argues that innovation should not only be a priority for survival but also for creating new sustainable growth. Companies need to flex their innovation muscles to reframe their business models, develop new capabilities, and leverage technology. Without the right methodology and framework, however, it’s difficult to succeed. The Innovative Executive will show you how to build an innovation agenda. Furthermore, it will help you align your innovation goals with business strategies and invest in ideas that will open future opportunities.

Rushi examines how innovative executives articulate the dream of success and effectively integrate key capabilities to focus on customercentricity, leverage technology, and cultivate innovation competency and collaboration with their networks. Through stories of successful companies and her experience consulting with Fortune 500 companies, Rushi helps business leaders react to ever-changing environments with flexible thinking and adaptability to create work cultures that thrive on innovation, risk-taking, and creativity.
Previous page
  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    Worth
  4. Publication date
    May 17, 2022
  5. Dimensions
    6 x 0.9 x 9 inches
  6. ISBN-10
    1637630840
  7. ISBN-13
    978-1637630846
  8. See all details
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Editorial Reviews

Review

"So much more than traditional marketing strategies,Bella's book is spot-on. Being intentional when targeting new customers, bridging customers to the newly targeted, and measuring tactics allows an organization to exercise these muscles to innovate when they are really needed."
 —Brian Cheney, Former VP Information Technology/CIO of Nintendo

"The Innovative Executive is a must-readfor any executive—with great insights to help you rethink the role innovation plays in any industry. This book will enable meaningful quality dialogue from old assumptions to science-based and data-driven methodology. It is a great resource to help business leaders learn to adapt to uncertainty, complexity, and ambiguity."
—Chuck Dougherty, Former President and CEO of Hardinge, Inc.

"The Innovative Executive offers executives a path forward out of apprehension, uncertainty, and hesitation in decision making. Bella clearly lays out different guidelines as to what to do next to reignite entrepreneurial passion, while providing crucial insights into technologies role in fostering innovation. As Bella says, if you don't innovate you can be sure your competition will!"
—Jon Gornstein, President of Persona Global, Inc.

"Bella Rushi's broad experience allows her to lay out compelling insights across a range of key industries. The Innovate Executive backs up each insight with well-written perspectives and real-world examples, and it is quite an interesting read."
—Matt Anestis, Global Head of Performance for Alternative Investors

"The increasingly rapid pace of twenty-first-century business makes innovation a top priority for management teams. However, establishing dependable innovation capabilities continues to be a big challenge for companies. Bella's book provides a wealth of ideas and real-world examples to help companies successfully build innovation programs. I highly recommend this book to all managers and executives striving to stay ahead of their competition in delighting customers."
—Todd Stulgis, IBM Senior Client Director

About the Author

Bella Rushi is an innovation strategy consultant at Symmetri Consulting and has broad growth and innovation experience across industries and geographies where she brings a unique perspective to work across the business spectrum.

Bella has consulted with leading life sciences and consumer product companies on growth strategies, customer engagement, channel development, innovation assessments, and ideation workshops. She has led many innovation strategy projects and transformation across diverse industries, helping clients grow existing businesses, enter new spaces, and reimagine innovation capabilities.

She has diverse experience working with companies such as Merck & Co., Johnson & Johnson, Kroger, Lowe’s, Carmex, Rite Aid, Merial, and Eisner Amper Wealth Management & Corporate Benefits.

She is an active supporter of Ray of Hope International Foundation, a global charity focused on raising funds for underprivileged children in India and empowering the disabled through technology programs in the US.

Bella is passionate about integrating her experience to embed innovation into an organizational process. She is the host of The Innovative Executive podcast, which helps business leaders create new growth and strengthen their innovation capabilities.

Product details

  • Publisher ‏ : ‎ Worth (May 17, 2022)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1637630840
  • ISBN-13 ‏ : ‎ 978-1637630846
  • Item Weight ‏ : ‎ 15.4 ounces
  • Dimensions ‏ : ‎ 6 x 0.9 x 9 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 41 ratings

About the author

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Bella Rushi

Bella Rushi

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BELLA RUSHI is an innovation strategy consultant at Symmetri Consulting and has broad growth and innovation experience across industries and geographies where she brings a unique perspective to work across the business spectrum.

Bella has consulted with leading life sciences and consumer product companies on growth strategies, customer engagement, channel development, innovation assessments, and innovation sprints. She has led many innovation strategy projects and transformation across diverse industries, helping clients grow existing businesses, enter new spaces, and reimagine innovation capabilities. She has diverse experience working with companies such as Merck & Co., Johnson & Johnson, Kroger, Lowe’s, Carmex, Rite Aid, Merial, and Eisner Amper Wealth Management & Corporate Benefits.

She is an active supporter of Ray of Hope International Foundation, a global charity focused on raising funds for underprivileged children in India and empowering the disabled through technology programs in the US. Bella is passionate about integrating her experience to embed innovation into an organizational process. She is the host of The Innovative Executive podcast, which helps business leaders explore new growth opportunities and strengthen their innovation capabilities.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
41 global ratings
Game Changer
5 Stars
Game Changer
This was an easy and useful read. I started every morning off reading a chapter before starting my work day. There was always a gem that was shared that would come to me as I went about my work. A very well written book with practical advice to help readers chance the way they think about basic business concepts. The authors experience across many different areas comes through in her writing and almost makes putting what’s your learning into action a must.
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Top reviews from the United States

Robyn L Garrett
5.0 out of 5 stars A Must-Read
Reviewed in the United States on May 10, 2023
Verified Purchase
Any leader that wants to survive the next decade of changing business trends needs to read this book. It has helped me so much in my business and also in my personal growth.
Helpful
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Sagar
5.0 out of 5 stars Holistic view on innovation
Reviewed in the United States on May 22, 2022
Verified Purchase
This book not only covers innovative solutions for large enterprises but also has advice for smaller companies and it's doable on a smaller frame. Bella advises on key customer engagement and channel innovation activities that can be carried out by an organization of any size. She further ties in her street vendor experience to constantly seek new opportunities and stay one step ahead and remain relevant to the customer. It's a holistic view on innovation strategies that balance culture, business structure and customer experience. I am happy to recommend this book for business leaders in any industry!
One person found this helpful
Helpful
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Adrienne King
5.0 out of 5 stars Game Changer
Reviewed in the United States on May 23, 2022
Verified Purchase
This was an easy and useful read. I started every morning off reading a chapter before starting my work day. There was always a gem that was shared that would come to me as I went about my work. A very well written book with practical advice to help readers chance the way they think about basic business concepts. The authors experience across many different areas comes through in her writing and almost makes putting what’s your learning into action a must.
Customer image
Adrienne King
5.0 out of 5 stars Game Changer
Reviewed in the United States on May 23, 2022
This was an easy and useful read. I started every morning off reading a chapter before starting my work day. There was always a gem that was shared that would come to me as I went about my work. A very well written book with practical advice to help readers chance the way they think about basic business concepts. The authors experience across many different areas comes through in her writing and almost makes putting what’s your learning into action a must.
Images in this review
Customer image
Customer image
One person found this helpful
Helpful
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Ela S.
5.0 out of 5 stars Inspiring and intelligent read!
Reviewed in the United States on June 3, 2022
Verified Purchase
This book is an excellent and thorough exploration into entrepreneurship, innovation practices within any organization. The various stories from Porsche as well as Bank of America show that there are ways for companies to use customer insights in order to map out long-term plans based on what they know about their customers' needs - this can be done through data analysis and systematic disciplines like S curves!
One person found this helpful
Helpful
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Lee Murray Brazos Booksellers
4.0 out of 5 stars Lead and innovate
Reviewed in the United States on September 29, 2022
Verified Purchase
I have mixed feelings about this book. It is absolutely amazing in the business and leadership capacities. It is absolutely mortifying in its reliance on prying every scrap of data out of its clients and customers.

Rethinking your business model, innovation and collaboration, making the most of technology—wonderful topics and worth the price of the book.

The flaw for me is the relentless harvesting of data from its clients and customers. In a day where we are security obsessed and hyper vigilant about giving away our personal data, the major theme here is harvest, harvest, harvest. It made me think twice about completing product surveys,
Customer satisfaction surveys, or product reviews. I suppose even this review will end up in someone’s database, being scrubbed for any available clue as to my further book purchasing proclivities.

It’s a good book, worth the read, but as a consumer, it gives me pause for concern.

Recommended
One person found this helpful
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RB
5.0 out of 5 stars A call to action on prioritizing innovation
Reviewed in the United States on June 6, 2022
Verified Purchase
A great business book on building innovation capabilities, a necessary step into the future. The S-curve is an important concept to understand and learn as it provides solid decision making support to create sustainable growth for the future. A call to action for any entrepreneur that wants to succeed in today’s environment.
One person found this helpful
Helpful
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Skarsnik
5.0 out of 5 stars Insightful strategies for my business!
Reviewed in the United States on May 25, 2022
Verified Purchase
I ordered this book and was not disappointed— an excellent read on innovative strategies to grow my business. I work in healthcare and this contains specific examples from healthcare and other companies and resources I can use for research, marketing, adaptability, and use of technology to turn ideas into profits. Highly recommend!
Customer image
Skarsnik
5.0 out of 5 stars Insightful strategies for my business!
Reviewed in the United States on May 25, 2022
I ordered this book and was not disappointed— an excellent read on innovative strategies to grow my business. I work in healthcare and this contains specific examples from healthcare and other companies and resources I can use for research, marketing, adaptability, and use of technology to turn ideas into profits. Highly recommend!
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One person found this helpful
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Alakh
5.0 out of 5 stars An idea that succeeds Businesses in all aspects.
Reviewed in the United States on May 22, 2022
Verified Purchase
Bella has written a must-read primer for anyone considering to create alignment between your leadership style and the impact you make on your culture to innovate. Furthermore, the book advises to foster purposeful communication and inclusive leadership- Read this book and learn from the best. It’s very well worth reading.
One person found this helpful
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