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Words That Work: Communicate Your Purpose, Your Profits and Your Performance Kindle Edition

by Val Wright (Author) Format: Kindle Edition
4.8 4.8 out of 5 stars 10 ratings
See all formats and editions

Challenge the 'business as usual' rhetoric and create a stronger narrative in today's purpose-driven society with Words That Work.

When a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World Cup, the athletes have prepared with precision. Yet in board rooms, company away days and conferences around the world, repeatedly leaders are starting off badly when millions in revenue are at stake. The most successful executives know that they need to invest their time in preparing in a thoughtful and intentional way to continuously improve their knowledge and communication skills so that they can effectively lead their organizations.

Words That Work will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. But Words That Work does more than that. It calls on leaders to challenge the 'usual' business conversations. Val Wright turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively.

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  1. Print length
    211 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    Kogan Page
  5. Publication date
    January 3, 2022
  6. File size
    3350 KB
  7. Page Flip
    Enabled
  8. Word Wise
    Enabled
  9. Enhanced typesetting
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Editorial Reviews

Review

"Val Wright has made the ultimate guide to business communication. Words That Work is full of suggestions and alternative statements that open up communication. I am excited to have this new tool that will help me improve my ability to ask questions and affirm what others are saying." ― Rachel Canales, Chief of Staff, Global Accounts / Chief Customer Advocate, Lenovo

"Val Wright has been an immensely valuable strategic advisor to me surrounding innovation and leadership through acquisitions and an IPO. I have considered her previous books required reading for any executive responsible for leading people through growth and change, and her clear, insightful voice will put her new book on the top of my recommended reading list. In her characteristic style, Wright provides candid advice every leader needs to navigate innovation, communicate with impact, harness emotions, and actively manage external and internal communications. The easy-to-read format addresses the many situations executives will go through when they are asked to create outcomes that stretch beyond the current trajectory of the business." ― John Schneider, Chief Marketing Officer, Betterworks

"This book is a culmination of the wise counsel Val Wright has given me over the last few years. Just the right words at the exact right moment. Every leader needs to read this book and benefit from its confidence-building positivity. The world needs to hear from more incredible, badass, uplifting women like Val Wright. " ― Ronalee Zarate-Bayani, Chief Marketing Officer, Newlight Technologies

"As the CEO of my own STREAM foundation and creator of STEM-based cooking classes and workshops, the advice in this book is super valuable. It is full of new ways of how to put your customers at the heart of your company, manage your external media relationships, and lead with purpose, heart, and passion. As a 16-year-old business owner, Words That Work gives me the playbook for continuing to grow my business to new heights! Your work, advice, and tools are priceless information for any business entrepreneur. " ― Simone Bridges, CEO, Goddess Food Factory, Founder, Simone Bridges Inspires Inc.

"Val Wright's third book sets us on a path to the essential art of truth-telling in business. I've used Wright's words in many situations and it's true, they do just work! The practical examples in this book will allow every leader to speak more boldly, which will grow their business and career." ― Susan Potter, Vice President of Digital Experience, Hootsuite

About the Author

Val Wright is a US based innovation and leadership consultant working with clients including Starbucks, LinkedIn, Microsoft, the Financial Times and the LA Lakers. She is a regular contributor to CNBC Inc, Fox Business News, Business Insider, Fast Company, MSN, Reuters, the LA Times.

Product details

  • ASIN ‏ : ‎ B09JDGCZBG
  • Publisher ‏ : ‎ Kogan Page; 1st edition (January 3, 2022)
  • Publication date ‏ : ‎ January 3, 2022
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3350 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 211 pages
  • Page numbers source ISBN ‏ : ‎ 1398603309
  • Customer Reviews:
    4.8 4.8 out of 5 stars 10 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Val Wright

Val Wright

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Internationally acclaimed innovation expert Val Wright was named as one of the top 50 resources for Chief Operating Officers by Clicksoftware. She is one of only 64 experts inducted into Million Dollar Consultant® Hall of Fame. The global clients who have requested her help include Starbucks, LinkedIn, Microsoft, Financial Times, and DreamWorks Animation. Val’s corporate experience includes tenures during dramatic growth periods at Amazon, BMW, Microsoft, Harrods, Marconi, and Sema Group.

Val participated on the small team that created the fastest selling device of all time, Kinect for Xbox, which won a Guinness book of world record selling over 20 million devices. This contributed to the turnaround of Microsoft’s Entertainment business from a billion-dollar loss to a multimillion-dollar profit machine.

Her unique approach, which she has trademarked as Thoughtfully Ruthless®, has produced typical clients results of market domination in extraordinarily short timeframes along with compassionate truth telling, fearlessness, and extensive creative, technical, and leadership gains.

Val’s forthcoming books include: Thoughtfully Ruthless: The Key to Exponential Growth, Wiley, 2016, and Innovation Trifecta: How to Catapult Innovation by Creating a Symbiotic Relationship Between Creative Business and Technical Teams. She is a regular contributor on CNBC, Inc. Magazine, Business Insider, Fast Company, Bloomberg, Reuters, LA Times, MSN, and Today. Originally from England, Val now lives in California with her twin five year olds and seven year old daughters and husband.

Customer reviews

4.8 out of 5 stars
4.8 out of 5
10 global ratings

Top reviews from the United States

E. MacEwan
5.0 out of 5 stars Val is the Corporate Coach we all need!
Reviewed in the United States on October 4, 2023
Verified Purchase
I saw Val speak at a conference and then read her book, "Thoughtfully Ruthless." I followed that up with hosting a book club for an organization where we read, "Words That Work." This book helped me think of how to communicate a message in a way that it will be better received. I learned I don't have to not share something, but just learn HOW to share it. I also learned that emotions that we sometimes label as "unprofessional" can sometimes be beneficial to our work lives. Val is a master at what she does and I will read anything she writes.
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Emily Tucker
5.0 out of 5 stars Insightful, Encouraging, & a guidebook for your career!
Reviewed in the United States on October 6, 2023
Verified Purchase
What a great read from Val Wright! This book is a resource for those looking to advance their career, improve their communication in the workplace, and learn how to start working towards their goals. I know that I will be going back to this book time and time again for guidance in real life situations. One of the most practical books I’ve read!
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Vicki Patten
5.0 out of 5 stars Really helpful for new leaders!
Reviewed in the United States on January 12, 2023
Verified Purchase
I moved into a new role a year ago and needed guidance on how to communicate with executives to get my ideas exposed and programs approved. This book was really helpful for that! It also provides great ideas for talking with my team to get everyone aligned and excited. Also when I was looking for a new job, I specifically asked about truth telling, which is super important to me and Val gives some great information. It's an easy read and I use it for reference as well.
One person found this helpful
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Carola Cazenave
5.0 out of 5 stars Excellent book to have next you every day
Reviewed in the United States on January 30, 2023
I love the practical tips Val give us… I also like she ensures we think in our lives and not only on work. Most of the tips can be applied to work, home, sports! As many of you know I love applying what I learned in business to tennis and vice-versa. I liked this quote from Val “ Be curious when you are furious” awesome quote and applicable everywhere.
One person found this helpful
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Cchaiss
5.0 out of 5 stars Aspiring C-Suite/Want to Keep Yourself There
Reviewed in the United States on December 12, 2022
For any c-suite or aspiring c-suite executive, I have found this book Words That Work by Val Wright to be my new bible. So many powerful phrases to leverage. I love her take on Expectations and Communication in Ch. 4 as well as Creating Your Perfect Executive Launch - a great plan from month 1 to 12 in Ch. 10. You won't be disappointed with this book.
One person found this helpful
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ccoulange
5.0 out of 5 stars Powerful and Fulfilling
Reviewed in the United States on January 26, 2022
Val Wright is a genius! She really knows how to get you engage and learn the things that will help you succeed. This book helped me in so many ways, it encouraged me to make my voice heard and to share my moonshot idea! It paid off. I recommend this book to all of those that are looking to have their voice heard at the workplace. It showed me how communication is key to get a buy in from high management and how to work with people to get a common ground and work together. If what you are looking for is how to get your ideas into actionable plans, do not pass the opportunity to read this book.
3 people found this helpful
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Amazon Customer
5.0 out of 5 stars A big thank you
Reviewed in the United States on March 17, 2022
Val has done it again!! Her book was so very helpful in keeping me on a good path. Shedding light on different ways as a new CEO I can approach all the different things I have to tackle. She has been a great help to me!! This book hits the mark!!
3 people found this helpful
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