Bobbie Carlton, founder of Carlton PR & Marketing, Innovation Nights and Innovation Women, has been called Boston’s Innovation Den Mother, and the Startup Fairy Godmother.  She’s an award-winning marketing, PR and social media professional with a soft spot for the under-served and under-represented in the high-tech community. She speaks regularly on PR, social media, community building, product launches, public speaking and women’s issues.

Previously, in addition to working with a number of Boston-area PR and marketing firms, she headed global PR at Cognos and PTC, both publicly-held enterprise software companies. In 2006 she switched gears, joining a startup focused on supporting self-esteem and positive role models for preteen girls through a social network and book series.

In 2008, she started her own company…the first one.

  • Carlton PR & Marketing is a boutique agency servicing a wide variety of startups and small companies, providing support for PR, content creation, social media marketing and marketing programs.
  • Mass Innovation Nights (MIN) is a social media powered new product showcase and networking event.  MIN has launched more than 1000 new products which have received more than $2 billion in funding.
  • Innovation Women is an online “visibility bureau” helping drive visibility for entrepreneurial, technical and innovative women through speaking engagements.

In 2010 she was named one of the “Ten Bostonians who have done the most for the startup community”, and in 2011 she was a recipient of a Mass High Tech All-star award. In 2015 she was named a Boston Business Journal Woman to Watch. PR News called her a Gamechanger in 2017.

Bobbie featured in articles/interviews

Follow Bobbie on Twitter as @BobbieC @MassInno @WomenInno or @CarltonPRM

Mary Beth Russo – Director, Marketing. With more than 25 years of direct marketing experience, Mary Beth is a seasoned marketing veteran. Whether it’s creating an innovative marketing program, nurturing a specific set of leads or accounts, or implementing compelling content on a website to drive engagement, it’s all for the same purpose — driving demand. Mary Beth enjoys staying current on new approaches and technologies. She loves demand generation and to be in the thick of it, playing a key role in transforming organizations poised for fast growth. She solves problems at any level whether tackling strategic challenges or getting her hands dirty in the execution. She also loves to measure what’s been done in order to optimize for the future. Mary Beth has worked at companies like PTC, IBM, Applix, Charles River Interactive, Datawatch, and Design News Magazine.

Karolina Vasconcellos e Sá – Manager, Strategic Marketing & Partnerships

Native Portuguese/Polish, Karolina grew up in an international context and was fortunate to call several countries ‘home’. After many years abroad, she returned to Portugal to complete her undergraduate degree in Business Administration at Católica University. Following this, Karolina grew and managed a U.S. Embassy initiative dedicated to promoting the growth of women entrepreneurs in Portugal. As her very international nature dictated, she decided it was time to advance her education, and moved to Boston to pursue a Master of International Marketing at Hult International Business School. Karolina allied her skills in project management and strategic marketing with her passion of advancing women’s leadership in her current role at Innovation Women.

Kerry Fristoe – Social Media, Content creation. Kerry worked in Member Services at the AGC of Massachusetts, helping members of the busy construction trade association and planning events and classes.  She promoted AGC programs and helped clients gain national certifications and awards. She also raised a bright, shining daughter. Before Kerry started her family, she was a Systems Engineer at Lockheed-Martin and served six years in the United States Air Force as a Cryptologist/Linguist.  She’d tell you what she did, but they’d revoke her 00 status. Along the way, she attended Connecticut College, The Community College of the Air Force, Harvard Extension School, and the Defense Language Institute. Kerry watches a lot of movies and writes about them on her own blog, Prowler Needs a Jump, as well as the Brattle Film Notes, and B Movie Maniacs.  She also writes guest pieces for other film blogs. She runs, with her partners, a weekly Tweet-along where a group watches films that often involve radiation and a large spider.

Nat Hefferman – Social Media and Newsletters. A former financial services professional, Nat began working in social media as a website monitor for a COPPA-compliant children’s website (yes, the Beacon Street Girls) while home raising his two kids. The job soon evolved into the role of head monitor, managing the schedules and team of monitors. In his spare time, he plays saxophone, bassoon and sarrusophone (look it up) with several local orchestras and bands, most notably the Extraordinary Rendition Band of Providence, RI. Follow Nat on Twitter as @Dublreed

Kumari Swamy – Operations. Kumari Swamy directs operations for Innovation Women. She plans, monitors and executes revenue mechanisms towards building scale. As necessary she works with sales, marketing, production and technologists to achieve growth goals. Previously, she worked for The Marg Foundation, publisher of books and magazines in Indian and related art and culture as Manager – Data Processing. She managed authors, compiled material (text and images) from authors/contributors to meet publication timelines of their quarterly books and magazines. She also set up and managed the technology for recording accounting transactions at The Marg. She holds an MBA from ICFAI, Hyderabad and Bachelor’s degree in Commerce from Mumbai University.

Patricia Alberto – Research. Patricia is a research and content specialist. At Novus Laurus she is responsible for market research, lead generation, website content, social media outreach, email outreach, webinar content and core operations on a daily basis. She also supports Novus Laurus portfolio companies with her expertise in these areas.