Trial and discovery are key in food/bev, and consumers are fortunate to have so many products, flavors and ingredients to choose from. New brands need to stand out on shelf and in consumer’s minds. This session covers how brands can increase visibility, engage their target audience, and drive sales in stores, even in the current environment. Hear about innovative trial and sampling solutions to increase sales from successful entrepreneurs who have been leveraging creativity to gain more in store sales than they thought possible!