Join Innovation Women, our members and our partners at these great events.
Innovation Women members speak at hundreds of events annually. Ready to see our speakers in action, join a community event, or find out which Innovation Women-hosted events and classes are coming up? You’re in the right place. Welcome to the Innovation Women event calendar.
We regularly update the event calendar with:
- Upcoming events that have booked Innovation Women speakers, from our Featured Speakers and more
- Events from Innovation Women’s partner organizations
- Public Innovation Women events: Speaker Friend Fridays and webinars featuring Innovation Women Speakers and our founder Bobbie Carlton
- Members-only Innovation Women events: Orientation and Updates Meetings, Knowledge Sessions, Practice Sessions, and Speaker Marketing Club
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HSMAI Marketing Strategy Conference
Digital Marketing for BRANDED Hotels: What the Brand Doesn’t Do
The big brands do some digital marketing at the brand level, but they don’t do everything. Once you understand where enterprise level marketing stops, you can start marketing your individual hotel(s) against the comp set.
This session will review the digital marketing “gaps” that a hotel needs to fill – and the resources available to fill them – in order to increase online exposure. Whether it is an existing asset, an openings, or a conversion, you’ll leaving understanding:
• The paid marketing campaigns that can be run for branded hotels
• What backend systems the brands use to distribute information
• What you need to know about content and imagery within the brand’s content management system
• How to leverage established brand opportunities for your hotel
SPEAKER
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