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HSMAI Marketing Strategy Conference
January 21 - January 22
Digital Marketing for BRANDED Hotels: What the Brand Doesn’t Do
The big brands do some digital marketing at the brand level, but they don’t do everything. Once you understand where enterprise level marketing stops, you can start marketing your individual hotel(s) against the comp set.
This session will review the digital marketing “gaps” that a hotel needs to fill – and the resources available to fill them – in order to increase online exposure. Whether it is an existing asset, an openings, or a conversion, you’ll leaving understanding:
• The paid marketing campaigns that can be run for branded hotels
• What backend systems the brands use to distribute information
• What you need to know about content and imagery within the brand’s content management system
• How to leverage established brand opportunities for your hotel