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Technovation Girls MA and RI: Market Research Webinar

January 30 @ 4:00 pm - 5:00 pm


Parna Sarkar-Basu

For teams participating in the Technovation Girls Challenge, coming up with an idea for an app is not enough. Just because you think something is a great idea doesn’t mean that other people will agree. This is where market research comes in.

In this webinar, Parna Sarkar-Basu, Founder of Brand and Buzz Marketing and VP of Brand Marketing at Women in Technology International (WITI), will give you an overview of how to conduct market research, including how to test your product idea, identify target customers, respond to customer feedback, set a price for your app, and much more.