Public speaking may top people’s list of fears, but it’s often a highly effective marketing tactic. We’re going to talk today about how to make that marketing tactic work for you. Hi, my name is Bobbie Carlton. I’m one of the founders of Innovation Women, a speaker’s bureau for entrepreneurial and technical women.

Nothing Replaces Face-to-Face

So when we’re talking about speaking, often we’re talking about a tactic that comes at the end of the marketing funnel. Today with all kinds of digital marketing taking effect, we often forget about public speaking opportunities that we have when we’re talking face-to-face with an audience. Right now, there’s something in the marketplace called the Speaker’s Paradise.

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