BOBBIE CARLTON is founder of Carlton PR & Marketing, Innovation Nights and Innovation Women, She is an award-winning marketing, PR and social media professional, who speaks regularly on social media, innovation communities and product launches, and consults with small businesses and individuals on social networking, marketing and PR. Previously, in addition to working with a number of Boston-area PR and marketing firms, she headed global PR at enterprise software companies PTC and Cognos, now part of IBM.

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