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Attracting Buyers with Welcome Back Marketing

May 14, 2020 @ 8:30 am - 9:30 am UTC+0

No matter what you sell, shopping in a post-pandemic era will have changed your customers’ decision-making process. In this session, we’ll discuss three key elements you need to master to get back to business as a “new normal”. First, how to advertise you’re open and ready for business. Second, communicating procedural changes you have put in place to keep customers safe, and lastly, optimizing pricing and promotion of the products and services your customers will most value.

  1. How have you/will you change hygiene practices to protect customers?
  2. What are the top 3 services/products you offer which will be of most value to return shoppers?
  3. What changes that occurred during “shut down” purposes will you keep? For example, better online ordering, home delivery, curbside pick-up…


Samantha Stone