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Creating a Brand Marketing Toolkit

March 7 @ 1:00 pm - 2:00 pm EST

As busy creatives, we tend to spend most of our time working IN our business, not ON it. But being clear on your brand expression — and documenting it — can make marketing more targeted and effective. This session walks you through the steps to creating a comprehensive brand marketing toolkit that includes audience personas, positioning, messaging, content matrix, and more. You’ll get to know your brand better and have a resource to guide all your marketing outreach.


Lidia Varesco Racoma