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Marketing Metrics: Create An Effective Strategy in 2023

January 18, 2023 @ 6:00 pm - 8:00 pm EST

Marketing metrics are all the buzz as marketers across sectors strive to use data. Getting started with being smarter about your data can be intimidating – but it won’t be after hearing from our industry panelists.


Gain the expertise you need to be a marketing data whiz
How can we use data to understand our customers better? How can small businesses know the right direction to grow, who their best customers will be, and how to get to them?
How can nonprofits use data to reach a wider audience, fundraise more, and connect with their communities?
Join experts from the industry, small businesses, startups, and nonprofits to explore the ways that marketers today can use simple data tools to leverage analytics to optimize marketing and create more effective campaigns.


Angela Pitter


Northeastern University, Richards Hall
300 Huntington Ave
Boston, MA United States
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