We all know the value of an elevator pitch, but too often our 30-second pitch is just a windup into a long monologue about what we do, how we do it and how beneficial our product/service is to our clients—all without taking a breath. A true elevator pitch doesn’t tell me about your great team, how much you love your customers and the intimate details of your development process. That’s not an elevator pitch. That’s a sales pitch.
An elevator pitch doesn’t try to sell me. It helps me understand why you’re the company I want to work with. Imagine you’re talking to someone who could be your ideal client. They just don’t know it yet.
How to make a memorable elevator pitch in 3 steps.
How to identify your ideal customer.
How to position yourself as an expert in your field.