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THAT Conference

July 29 - August 2

Words make your experience usable, lovable, recognizable – even intuitive. In this workshop, Torrey Podmajersky will show how the language we use and the structure it reflects affects every part of the experience. She’ll demonstrate tools and put you to work with practice on concrete examples, demonstrating a variety of ways content design can impact and influence your organization. You’ll make your words work as hard as any other part of the UX to drive engagement, conversion, and retention.



Torrey Podmajersky


Kalahari Resorts and Convention Center
1305 Kalahari Drive
Wisconsin Dells, WI United States
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