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The 50% Rule: Stop Chasing and Start Competing in a League of Your Own

February 21 @ 2:00 pm - 3:00 pm EST

What’s the hidden secret behind people who are self-propelled to create extraordinary innovation, capture widespread attention, and have a blast while doing it? They do half. They don’t work harder, and no, they don’t half-arse things. Instead, they use The 50% Rule to stop comparing themselves to everyone else or trying to do fancy, expensive things to innovate. Instead, they leverage The 50% Rule to compete in a league of their own. In this talk, Erin will bring this Rule to life through tangible and inspiring stories of people and companies that successfully used The 50% Rule to innovate, stand out and have massive success. You’ll also walk through The 50% Rule JIGSAW Puzzle framework, the 6 key principles you and your teams can use to activate The 50% Rule and go from underdog status to unmatched success!

In this presentation, you will learn:

  1. How Hamilton, The Savannah Bananas, Weird Al and others all used The 50% Rule to go from underdog status to unmatched success.
  2. How you can also implement The 50% Rule as a central component of your leadership strategy.
  3. Three experiments you can take back to your team to start using and innovating with the Rule.


Erin Hatzikostas


February 21
2:00 pm - 3:00 pm EST


Innovation Women
(781) 281-8387
View Organizer Website