Today we’d like to introduce you to Bobbie Carlton.
Thanks for sharing your story with us Bobbie. So, let’s start at the beginning and we can move on from there.
Innovation Women is a culmination of more than 30 years of experience in PR and Marketing. I headed PR at big public companies like Cognos and PTC, worked in agencies, and with start-ups. I also own Carlton PR & Marketing, and Mass Innovation Nights.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There are challenges and obstacles with any startup – one of ours is helping people understand the difference between what we do and how a traditional speaker bureau works. Most traditional speaker bureaus only handle speakers who get paid to speak (and take a portion of the fee as their payment). By connecting speakers and speaking opportunities directly, and offering speaker bureau services to non-traditional outlets like Meetup and Eventbrite events, we can support women who speak primarily for visibility for themselves and their companies.