If you want to attract and retain customers, you’ll have to offer them something valuable. For instance, easily digestible content like podcasts and livestreams are great ways to raise awareness about your brand. However, you don’t want to be too salesy or promotional—otherwise, you risk turning consumers off to your company altogether.

If you want to start experimenting with these different types of marketing channels, you should make sure you’re following best brand practices. To help, a panel of Forbes Business Council members shared the most effective ways to use podcasts, livestreams and similar media.

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