Market Yourself as a Public Speaker

Ready to take your speaking career to the next level? Join Speaker Marketing Club from Innovation Women. We have developed a comprehensive learning program with expert instructors, downloadable resources and facilitated co-working. These sessions will equip you with the tools, strategies and insights to create a professional speaker marketing program.

For speakers just getting started with marketing, Speaker Marketing Club Fundamentals is focused on building a solid foundation. From messaging and social media to your Big Idea and sharing your story, we are here to set you up for success.

Speakers with a baseline of marketing experience might instead opt for Advanced Speaker Marketing Club, launching this fall. Enrollment in this program requires a basic understanding of marketing fundamentals, with systems and resources already procured. A pre-approval questionnaire will be sent upon selection of this option.

Take the quiz below to determine which course is right for you.

Learn the Essential Components of Speaker Marketing

Our comprehensive curriculum covers every aspect of speaker marketing you need to make a genuine business out of your speaking career.

How Speaker Marketing Club Works

Speaker Marketing Club members spend two weeks on each topic. Week 1 includes a deep dive with structured learning and expert instruction. In Week 2, we facilitate co-working sessions relevant to that week’s topic. 

Week 1:

• 20-minute lesson: Learn from industry experts. 

• 20-minute breakout rooms: Collaborate and discuss with peers. 

• 20-minute group discussion: Share insights and get feedback. 

Week 2:

• 60-minute facilitated co-working session: Make meaningful progress toward marketing goals.

Submit questions in advance: Have your questions addressed during the sessions by submitting them ahead of time. 

Access resources anytime: Gain access to a wealth of downloadable tools and resources to support your learning journey. 

24/7 learning environment: Join the conversation in a VIP area of Innovation Women’s online community just for Speaker Marketing Club Members.

Pricing

*We are offering a special, introductory cohort pricing:  

Discounted Membership – $800 (includes the entire Fundamentals Course)

• $50 per week (pay-as-you-go, join any time)

• Pay Weekly – billed each weekend, only pay for the topics you use

Regular Membership  – $1000 per Course

Speaker Marketing Club lessons are hosted in Innovation Women’s online community, with pinned discussions, downloadable resources, direct contact with instructors and peers, and all the resources you need to turn your public speaking into a business with a marketing program. 

Instructor-Member – $300 for 3 months

For speakers with deep marketing skills, we have created a way for you to save money – pay in trade! Help us lead lessons, share your trainings, participate in discussions and spend less. This membership type is only available in three–month increments due to the partnership nature of the arrangement. Instructor-membership requires one additional content planning meeting each month. Attendance is mandatory to continue as an instructor and applicants will be asked to conduct an interview about their marketing skills and experience.

Mini Membership – $25 per month

For speakers who just want a little bit of extra help with speaker marketing, the Mini Membership provides access to all the past learnings–videos, trainings and knowledge–from 10 years of supporting speakers, without the hard work of hunting it down yourself. We also add all new content and learning tools we create for each topic. You get the same resources as the full membership; you just skip the meetings and direct instruction. 

Who are we?

Innovation Women is owned by Carlton PR & Marketing, under Founder and CEO Bobbie Carlton. As a PR expert and marketing leader, Bobbie has been coaching speakers and planning conferences for nearly 40 years. Carlton PR & Marketing is a full-service marketing agency with long-term relationships throughout New England and beyond. Bobbie also owns our sister companies Lioness Magazine, My Speaker Leads and Mass Innovation Nights. 

For Speaker Marketing Club by Innovation Women, we have brought together all the resources and expert marketing knowledge from across all five companies, to help you grow your speaking business. 

Get to know more about us on the CPRM Team page.

Speaker Marketing Club Placement Quiz

Answer the following questions to determine which program would be appropriate for you.

1. Do you already have a speaker website, even if it’s not perfect? 

2. Have you created any speaker marketing materials like a one sheet, speaker kit or sizzle reel? 

3. Have you been booked for at least one speaking engagement (paid or unpaid)? 

4. Do you have a clear speaker brand and messaging that you’ve used to promote yourself? 

5. Are you currently using any tools or strategies to market yourself (e.g., email list, social media automation, PR outreach)?

If you answered “No” to 3 or more questions, Speaker Marketing Club Fundamentals is right for you.
You’re in the early stages and will benefit from foundational training in branding, messaging and marketing setup. 

If you answered “Yes” to 3 or more questions, Advanced Speaker Marketing Club is a better fit.
You’ve got the basics down and are ready to refine your strategy, boost visibility and grow your speaking business.

Space is Limited!

Apply now to receive an invitation to register.